The Devil Wears Prada's Mike Hrancia Explains Origin of 'Zombie Slay'

The Devil Wears Prada’s Mike Hrancia Explains Origin of ‘Zombie Slay’

2011-11-13

Story by Anne Erickson

The Devil Wear Prada slay zombies with their new video game

Ohio metal-core heroes the Devil Wears Prada are enjoying a jam-packed 2012. First, the guys released their highly successful fourth studio album, ‘Dead Throne,’ packing crunching guitars, stunning power riffing and Mike Hranica’s throaty, guttural vocals. Now, the gents have unleashed their own video game, Zombie Slay, which highlights all five tracks from their 2010, Zombie EP.

Frontman Mike Hrancia says the idea for Zombie Slay has been on the band’s mind for a while. “… The game is been in the works forever. We brought up the idea when we put out the EP in August, and it didn’t materialize,” Hrancia told Artist Direct. “Due to some backend changes for the band, we actually started on the app at the beginning of this year. It turned into something! I don’t think we ever would’ve expected to make an iPhone game…”

Hrancia went on to give his two cents on the ever-evolving music business. “The future of the music industry is obviously way up in the air,” he said. “It’s so fickle, and it always changes. It went from Myspace to Facebook and Twitter. Now Tumblr is coming up. It’s hard to tell where it’s going.” He added that the app world and gaming is “a very unexplored market. We all have iPhones, iPads, and iMacs. We’re Apple kids. To us doing the game was the perfect thing. I think it’s a cool way to get into unexplored territory if you will.”

What was Hrancia’s favorite video game growing up? “The only video game console I had growing up was a Nintendo 64,” he said. “If I were going to say something off of that, it would definitely be Mario Kart or Goldeneye. They were obviously highly influential games. Those games are priceless [Laughs].”

On a more serious note, Hrancia explained that the band’s mission is something universal. “Whether God’s the most important thing in your life or not, the most important thing in your life shouldn’t be money, and it shouldn’t be something that’s going to pass away when you die like possessions or the empty symbolism which we find in them… ” Check out our review of the Devil Wears Prada’s, Dead Throne, on the reviews page.

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Anne Erickson

Meet the expert - Author, writer and editor Anne Erickson is a Detroit-based music reporter and radio host. She has written for the USA Today Network, Consequence.net, Blabbermouth.net, Loudwire.com and many more. Anne holds a master's degree from Michigan State University. Contact Anne at anne@audioinkradio.com.