Alice in Chain’s Jerry Cantrel and Death Cab’s Ben Gibbard lend their voices to airport PSAs
The Seattle-Tacoma International Airport is doing something out-of-the-box when it comes to the usually droning airport announcements welcoming you to the city and casually reminding you about what you can and cannot do at the airport. The airport is launching a multi-channel program starring some of the most popular musicians and celebrities in the Northwest music mecca.
Grunge legend Jerry Cantrell of Alice in Chains, singer Ben Gibbard of alternative band Death Cab for Cutie, hip-hop personality Macklemore and more have taped PSAs to notify travelers about the airport’s policies.
Cantrell’s PSA broadcasts the airport’s no-smoking policy: “This is Jerry Cantrell of Alice in Chains reminding you that smoking is allowed on the lower drive outside the building and only in designated areas … Bummer, dude.”
This campaign will also launch “dynamic media elements,” such as music pumped through the airport by icons like Nirvana, Ray Charles and Heart. Video segments on terminal monitors will also feature original content from MTV, Light in the Attic Records and more.
“Seattle is known around the world for its music culture, so it’s great to see this identity embraced and showcased to all the travelers going through the airport,” Seattle Mayor Mike McGinn said in a release. “Jet City, meet Music City.”
“The Port is pleased to be a leader in this effort to promote the region’s music industry and to increase the visibility of local musicians at the airport,” added John Creighton, Port of Seattle Commissioner. “From Jimi Hendrix to the Wilson sisters, Chris Cornell and many others, the Seattle area has a strong music heritage. Over 32 million passengers pass through Sea-Tac Airport each year, giving us a unique opportunity to introduce a new generation of local musicians to travelers and tourists.” (Courtesy photo via Atlantic Records.)
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