NCAA Taps the Black Keys for March Madness

2012-03-11

Story by Anne Erickson

The Black Keys serve up raw blues-rock for March Madness

It’s Selection Sunday, and that means March Madness is officially here. The 2012 NCAA Tournament bracket and field has been announced, so let the countdown to the Final Four begin! From Michigan State to Kentucky to Syracuse, this year is packed with a selection of top-notch teams, but aside from all the basketball action, this year’s NCAA Tournament will also bring a good dose of rock music.

Akron, Ohio, blues-rock duo the Black Keys are the NCAA’s big rock representatives this year. The band’s latest single, “Gold on the Ceiling,” is being played throughout the 2012 NCAA March Madness tournament, so expect to hear the track plenty over the next few weeks. Last year, alternative rockers Kings of Leon had the honor of bringing their edgy, raw sound to the soundtrack of the NCAA Tournament.

The Black Keys are currently out on a U.S. arena tour, and the trek runs through May 18 in Columbia, Md. After that, the Keys will fly over to Europe and play gigs in Norway, Finland, Holland, Denmark, Germany and beyond. The duo are out supporting their 2011 release, “El Camino,” which drummer Patrick Carney told Gigwise is representative of the band’s past work, but goes beyond that with its songwriting and musical experimentation. “I think it’s different, but a little bit of the same,” he said. “I mean, it sounds like us.” The Black Keys worked with mastermind producer Danger Mouse on the release, who also manned the knobs behind the band’s previous album, 2010’s “Brothers.” (Photo credit: Danny Clinch via Nonesuch Records.)

Watch the Black Keys’ NCAA March Madness Music Video:

 




Related Posts