Shinedown Releases New Song, ‘Devil’ + Announces New Album

Story by Anne Erickson

New music from Shinedown is here. The Florida rockers have announced that their sixth studio album, “Attention Attention,” will arrive on May 4 via Atlantic Records. The album’s first single, “Devil,” is available now, and the video is below. The clip was directed by Bill Yukich, who has worked with everyone from Beyonce to Marilyn Manson to Wiz Khalifa.

Smith told Billboard that Yukich’s original idea for “Devil” was put off for a while, and with that time to think about the concept, the guys eventually decided to record a video for each song.

“Me and Bill, after we had been talking about it, we had to go back to the drawing board, which I am so thankful for, because … there was a reason the universe had us redo it,” Smith told Billboard. “When we met each other face to face, and even when we talked on the phone, he got it. He was all about it. We had the most amazing time working with him, so the plan is to tell the whole story and do a video for all the songs. It may not be in order in the beginning, but eventually they will be, and they’ll tell the story.”

“Attention Attention” is available for pre-order, and every pre-order will include an instant download of “Devil.” The album will also be available in a variety of deluxe formats, including a limited transparent yellow colored double vinyl, a flag and “Attention” and “Devil” T-shirt package and more.

The new album is “Shinedown’s most raw and personal to date,” according to a release, and “is a mental, emotional and physical journey that follows an individual from life’s lowest lows to the highest highs as anxieties dissipate and demons disappear.” Because of this album being incredibly personal, Shinedown tapped their own bass player, Eric Bass, to produce and mix the entire album.

In other news, Shinedown recently announced a summer tour with Shinedown, which is part of Live Nation’s Ticket to Rock. The Ticket to Rock offers three or four-show ticket bundles starting at $59 to major rock tours this summer.

Publication date: March 7, 2018. Photo credit: Jimmy Fontaine.



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