Rolling Stones Debut Online Version of London Store

2020-11-29

Story by Anne Erickson, photo by Ken Settle

The Rolling Stones are giving online shoppers a “fully immersive, 360-degree” experience with the online version of their retail store, RS No. 9 Carnaby

The Rolling Stones launched their debut official retail store, RS No. 9 Carnaby, on Carnaby Street in London back in September, but with lockdowns in place around the world, including the U.K., the store is currently closed. While the brick-and-mortar shop is closed, with the holidays on the way, the legendary rock band is letting fans still shop the store- just virtually.

RS No. 9 Carnaby’s new online store gives visitors a 3-D online tour, presenting a 360-degree virtual view of the shop, plus different items with links in various places around the shop.

Some highlights include plenty of items with the band’s trademark tongue-and-lips logo, vinyl records, T-shirt and clothing, mirrors with lyrics from the group’s songs, a sound booth and more. RS No. 9 Carnaby sells exclusive Rolling Stones merchandise, such as apparel and accessories, as well as music from the full Stones catalog. Some of the newer products include holiday ornaments and accessories, a new children’s line and a fall/winter fashion collection.

For Black Friday, RS No.9 Carnaby is giving U.S. customers a Black Friday discount, taking 20% off purchases of more than $50. The Stones’ Black Friday sale will run through Tuesday (Dec. 1).

In other news, The Rolling Stones’ most recent release is “Steel Wheels Live.” The set features a live album capturing the band’s 1989 show in Atlantic City, NJ, on the Steel Wheels/Urban Jungle Tour.

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Anne Erickson

Meet the expert - Author, writer and editor Anne Erickson is a Detroit-based music reporter and radio host. She has written for the USA Today Network, Consequence.net, Blabbermouth.net, Loudwire.com and many more. Anne holds a master's degree from Michigan State University. Contact Anne at anne@audioinkradio.com.