The Black Keys’ Patrick Carney Gets into the Sock Business
Story by Charles Ken
Black Keys drummer Patrick Carney is investing in socks
Everyone likes a good, comfy pair of socks, and Black Keys drummer Patrick Carney is apparently no exception. Carney has announced that he has official signed on as an investor in Los Angeles-based sock company Richer Poorer.
His reasoning is simple: “I’d never invested in anything outside of stocks and real estate,” Carney told WWD.com. “Something as wholesome as socks sounded like a great idea to me.” Those wishing to track down a pair of Richer Poorer socks will find them at a variety of stores, including Nordstrom, Kitson Men and Saturdays Surf, as well as via the Richer-Poorer website.
When he’s not investing in socks, Carney, of course, is drumming for the Black Keys. The duo is schedule to perform live at the 55th annual Grammy Awards, which will air live on Feb. 10 on CBS. The Black Keys are up for an impressive five nominations this year, including the coveted Album of the Year and Best Rock Album for 2011’s El Camino, as well as Record of the Year for their chart-topping alternative radio single “Lonely Boy.”
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