Jay-Z, Jack White Confirmed to Play South by Southwest


Story by Anne Erickson

Austin-based music festival adds big names to lineup

South by Southwest may be known for highlighting everyone from up-and-coming indie bands to rock royalty’s biggest players, but the festival is also known for flashing the spotlight on rap. Case in point: For the second consecutive year, Jay-Z will stop by South by Southwest. Last year, Jay-Z was a special guest at Kanye West’s showcase, and now, he’s claiming his very own performance.

Jay-Z’s concert, which is presented by American Express, will take place Monday, March 12, at Austin City Limits Live, and will also be available to watch online via YouTube while it’s happening, as well as from a digital billboard on the corner of 6th Street and Red River in Austin, which is where South by Southwest lives. For more information on the gig, head to American Express’ YouTube page.

Jay-Z isn’t the only big name getting added to the South by Southwest lineup last-minute: Hot off his performance on “Saturday Night Live” last weekend, Jack White has just announced that he will bring his solo fare to the festival this year, as part of Third Man Records’ official South by Southwest showcase. White, who is the CEO of Third Man Records, will headline a set that includes his ex-wife Karen Elson, John C. Reilly & Friends, the Black Belles and special guests White Rabbits, Reggie Watts, Natural Child, Electric Guest and Purling Hiss. The show is being called “The Texas Stand-off,” and that concert happens Friday, March 16, at 7:30 p.m. at the Stage on Sixth Street in Austin.

This year’s South by Southwest festival runs from March 9 through March 18, with the music performances mainly falling between March 13 through March 18. Performers this year include Tenacious D, Counting Crows, Scattered Trees, the Love Language and many more. For a complete list of acts appearing, click your way over to the festival’s official site.




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