Aerosmith Team with Harley-Davidson for Apparel Line

2021-04-09

Aerosmith – Story by Charles Ken, courtesy photo by Zack Whitford

Classic rockers Aerosmith and motorcycle company Harley-Davidson are joining forces for a new, limited-edition apparel line honoring both brands

Aerosmith are teaming with Harley-Davidson to kick off a limited-edition apparel collection for men and women that blends designs inspired by the classic rock band with the famed motorcycle company. The apparel will be sold at Harley-Davidson dealerships around the world, Harley-Davidson.com and Aerosmith’s online store. Choice items will include T-shirts, long-sleeve shirts, tank tops, sweatshirts and more.

“We’re thrilled to be partnering up with Harley-Davidson on this capsule,” Aerosmith guitarist Joe Perry said in a statement. “They’re an American institution and share an authenticity and effortless style that encapsulates what Aerosmith is all about. We’re excited to get the collection in the hands of the fans.”

The collection is meaty, with around 17 styles with six themed graphic designs: “Dream On,” “Burnout,” “Pump,” “Aero Force One,” “Toxic Twins,” and “Draw the Line.”

“Dream On,” as one might guess, gets its named from Aerosmith’s famed song. That style represents the longstanding influence of the band and the motorcycle company. “Burnout” comes from the cover of Aerosmith’s self-titled debut album and offers images that spotlight the genesis of the band and Harley-Davidson.

“Pump” comes from Aerosmith’s chart-topping 1989 album and features the band’s and Harley-Davidson’s logos. “Aero Force One” pays tribute to Aerosmith’s fans. “Toxic Twins” gets its moniker from the nickname of Aerosmith’s songwriting partners, Perry and vocalist Steven Tyler. Finally, “Draw the Line” features the cartoon representation of the group as it appears on its 1977 album of the same name with the Harley-Davidson logo and additional images.

For more information and to view and purchase any designs, visit the official Aerosmith store.

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Charles Ken

Meet the expert - Charles Ken is a graduate of Michigan State University where he studied writing and history. He's a longtime music buff and covers classic rock for Audio Ink Radio. Contact him at ken@audioinkradio.com.