Taylor Swift General Ticket Sales for ‘The Eras Tour’ Put on Hold By Ticketmaster
Taylor Swift via Republic Records – Story by Scarlett Hunter
Ticketmaster is dealing with a massive demand for Taylor Swift tickets, resulting in the company having to pause sales
Taylor Swift has officially broken the Internet. Or, at least she’s broken Ticketmaster. The American ticket sales and distribution company was forced to cancel the general on-sale of tickets for Taylor Swift’s “The Eras Tour,” which was scheduled to start Friday (Nov. 18).
“Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been cancelled,” Ticketmaster said in a social media statement.
Pre-sale for “The Eras Tour” started on Tuesday (Nov. 15). Right away, Ticketmaster’s website was totally overwhelmed with demand. According to the company, 14 million people tried to book Swift tickets, even though Ticketmaster had only expected 1.5 million fans to purchase tickets with a waitlist making room for two million more interested buyers. Ticketmaster also wasn’t expected the huge number of bots trying to score tickets.
“The staggering number of bot attacks as well as fans who didn’t have invite codes drove unprecedented traffic on our site, resulting in 3.5 billion total system requests – 4x our previous peak,” Ticketmaster said in a statement. Even with the chaos, Ticketmaster sold two million Swift tickets, which is a one-day single artist record, according to the company.
Even though Swift is firmly in the pop genre, the madness has caught the attention of musicians in the rock and metal worlds. Swift’s ticket mess has also drawn attention from politicians, as representatives Alexandria Ocasio-Cortez and David Cicilline have asked for a renewed scrutiny of the 2010 Live Nation and Ticketmaster merger, implying that the two companies combined have resulted in a monopoly that hurts music fans. Tennessee Attorney General Jonathan Skrmetti has also stated he’s going to look into possible antitrust violations, stating at a press conference, “As an industry player, you would think Ticketmaster would be prepared. Because they have a dominant position, they may have thought they didn’t need to worry about that. This could be an indicator that there’s not enough competition in the market.”
Even though general on-sale is halted, pre-sale is still going on with the code HEADLINER via Ticketmaster.
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