Billie Eilish Announces New Album, ‘Hit Me Hard and Soft’


Musician Billie Eilish in darkness.

Billie Eilish new album news – Story by Charles Ken, Photo via William Drumm

The Billie Eilish new album news that fans have been waiting for is here. The singer has announced that her much-anticipated new album, “Hit Me Hard and Soft,” will arrive on May 17 via Darkroom/Interscope Records. The release will mark her third studio set. This album is unlike anything Eilish has done before, too.

Billie Eilish New Album: ‘Hit Me Hard and Soft’

“Hit Me Hard and Soft” promises to be Eilish’s “most daring body of work to date,” according to a press release, offering “a diverse yet cohesive collection of songs, ideally listened to in its entirety from beginning to end.” I find it fascinating and a bit comforting that Eilish is going old-school on this album, in that she wants listeners to listen to it from front to back instead of focusing on singles. Today, we live in such a singles-driven music world, so it’s nice to see a modern artist such as Eilish embrace the old-fashioned record.

“The album does exactly as the title suggests: hits you hard and soft both lyrically and sonically while bending genres and defying trends along the way,” explains a press release. “‘Hit Me Hard and Soft’ journeys through a vast and expansive audio landscape, immersing listeners into a full spectrum of emotions.”

To pre-order, pre-add or pre-save the album, go here.

Billie Eilish’s Writing Process

Eilish and her brother and longtime collaborator, FINNEAS, wrote “Hit Me Hard and Soft” together. FINNEAS also produced the record. “Hit Me Hard and Soft” will arrive on all digital platforms, and to help minimize waste and combat climate change, it will arrive across all physical formats only in limited variants on the same day. What’s more, the physical release will have the same track-listing and use 100% recyclable materials. In fact, Eilish is committed to using all sustainable practices for this Billie Eilish new album release.

Billie Eilish and the Fight Against AI Music

In news outside of the Billie Eilish new album, Eilish is one of more than 200 music artists who are committed to fighting against the possibility of AI taking over the music industry. Eilish, along with musicians such as Katy Perry, Nicki Minaj, Katy Perry, Stevie Wonder and Jon Bon Jovi, have signed an open letter warning the world about the “predatory use of AI” in the music business.

In the letter, the musician discuss AI’s “enormous potential to advance human creativity,” but they also say that powerful companies could use their original music and likeness to train artificial intelligence models. If that happens, these AI models could eventually replace human musicians.

“We must protect against the predatory use of AI to steal professional artists’ voices and likenesses, violate creators’ rights, and destroy the music ecosystem,” they write in the letter.

The letter also asks tech companies, AI developers and digital music services to promise that they won’t create of utilize AI-powered technology that negatively impacts songwriters and musicians or makes it so they aren’t able to earn fair compensation for their work.

We’re living in unprecedented times. It’s not sci-fi fiction to believe that AI could really take over the music industry at some point, and these artists are doing what they can to prevent that from happening.

Charles Ken
Posted by Charles Ken | Alternative, Music, Rock News