U2's 'Invisible' Raises Over $3 Million to Fight AIDS

U2’s ‘Invisible’ Raises Over $3 Million to Fight AIDS

2014-02-04

Story by Cat Badra

U2’s new song, ‘Invisible,’ has raised over $3 million for AIDS research, and that number is growing

U2 unleashed a new song called “Invisible” during a Super Bowl commercial that aired last Sunday (Feb. 2), and the tune has already raised over $3 million for AIDS research with more to come.

The band made the song available for free download through midnight Monday (Feb. 3), with Bank of America offering to give $1 for every free download to the Global Fund for AIDS treatment, testing and prevention via (RED). So many people downloaded the tune, that the free download period exceeded Bank of America’s promised pledge of $2 million. As a response, U2 immediately announced that “Invisible” would be available via iTunes for $1.29, with all proceeds again going towards the fight against the worldwide AIDS epidemic. At this point, the campaign has raised a total of over $3 million, and people are still downloading the song and raising more funds.

U2 have a long history with helping AIDS research and treatment efforts. Frontman Bono co-founded (RED) in 2006, aiming to harnesses the power of people and companies to help fight AIDS. The brand is licensed to various companies, and when people purchase (RED) products, 50 percent of the proceeds go towards the Global Fund. According to the (RED) Twitter page, the campaign has raised over $250 million since its inception.

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Cat Badra

Meet the expert - Cat Badra is a music writer for Audio Ink Radio and a range of other music, sports and lifestyle publications. She's a graduate of Michigan State University with a master's degree in theater and speech. Contact her at cat@audioinkradio.com.