Lorde Plans to Give Fans 'Breathing Room' Before Releasing New Songs

Lorde Plans to Give Fans ‘Breathing Room’ Before Releasing New Songs

2014-02-20

Story by Anne Erickson

Lorde says she wants to ‘let people stop hearing Lorde on the radio all the time’

Lorde’s alternative-pop hits “Royals” and “Team” are all over the radio, and even the singer thinks it may all be a bit too much. In an interview with V magazine, the New Zealand-based singer-songwriter said, “I want to let people stop hearing Lorde on the radio all the time.”

In the end, Lorde is grateful for all the radio success, although she doesn’t plan on releasing new songs at any point soon. “I’d like to give people a little bit of breathing room before I unleash something different,” she told V of her follow-up to “Pure Heroine,” her debut full-length. “I’m a big believer in making a record that has a certain aesthetic, and touring that record, and finishing that, and then a kind of reinvention taking place. I like that, and I don’t think you can do that without giving things time to breathe.”

Lorde said these past few months have been a whirlwind of attention, from red carpets to Grammy Awards. It’s a much different, more glamorous reality than what she knew while she was writing “Royals.”

“It is at odds with what I write about and the reality of my life until a few months ago,” she said. “But when I go home, I still do all the stuff I used to do. I dunno…part of me feels like it’s weird to just get sucked into that world.”

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Anne Erickson

Meet the expert - Author, writer and editor Anne Erickson is a Detroit-based reporter and radio host. She is an award-winning writer and has written for the USA Today Network, Consequence.net, Blabbermouth.net, and many more. Anne holds a master's degree from Michigan State University. Contact Anne regarding Audio Ink Radio at anne@audioinkradio.com.