Art of Dying Frontman Johnny Hetherington on Genesis of Band Name

Art of Dying releases their debut, Vices and Virtures, March 22 on Disturbed's Intoxication Records. Courtesy photo.

Hard rock band Art of Dying is the first ever band signed to Disturbed’s record label

Hard rock quintet Art of Dying are big in Canada, and it’s no wonder why – c’mon, they’re Canadian. But thanks to a zealous work ethic and a little good fortune (with heavy metaller Disturbed “adopting” the band), the men are making a place in the U.S. mainstream rock contingent.

On March 22, Art of Dying release their debut, Vices and Virtues, the first album ever dropping on Disturbed’s Intoxication Records imprint though Reprise. Howard Benson (Papa Roach, P.O.D., Daughtry) and Disturbed guitarist Dan Donegan produced the album, and it carries heavy-but-melodic songs, such as first single, “Die Trying,” which takes a huge melody through drill-press riffs and “Raining” (featuring Three Days Grace vocalist Adam Gontier), with a thick, beautiful take on hard rock.

This week, Gibson.com interviewed frontman Jonny Hetherington. Here’s an excerpt:

Q: Why the band name, Art of Dying?

Hetherington: It’s the idea that the day you’re born is your first day on the planet, but it’s also your first day in your eventual path to your death… That’s how we live, and there’s seriousness to it in the sense that it’s really cool to try to accomplish something while you’re here, but there’s also an enjoyment side of things and making sure you don’t take yourself too seriously.

Read the full interview via Gibson.

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