Paramore’s Hayley Williams is the 2013 artist ambassador for Hard Rock’s Pinktober campaign
Paramore frontwoman Hayley Williams is this year’s artist ambassador for the Hard Rock Pinktober campaign, an initiative to support research and assist in raising awareness of breast cancer. After all, October is Breast Cancer Awareness Month, so it’s an appropriate time to bring awareness to the disease.
“Millions are affected by breast cancer and Hard Rock’s Pinktober campaign is a great way to help raise global awareness, educate fans and support a cause that affects millions of people,” Williams said in an official statement. “I look forward to joining Hard Rock International for this empowering and high-energy program.”
As the 2013 Pinktober ambassador, Williams will make special appearances and give speeches while she’s touring North America with Paramore this fall. In addition to the on-the-road stops, Williams will present a donation to the Breast Cancer Research Foundation during a ceremony at the Hard Rock Café in Philadelphia.
Paramore’s Self-Titled Tour sets off Oct. 15 in Seattle. For a full list of upcoming tour dates, visit the band’s official website.
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